Innovative Products for Golfers by Golfers

Whether a single digit handicap or unable to break 100, by the very nature of how golf is measured, 99% of us are considered inadequate and unable to meet the standard of par.  In other words, we are all HAKs.  

Despite our ineptitude, we dutifully return week after week in search of that one good round, good hole, or good shot that inevitably brings us back again for more punishment.  We all revel and share in our numerous failures and our rare successes. Through these shared hardships, golfers everywhere have formed a common bond and a unique subculture filled with its own vernacular and self-deprecating humor.  At HAK, we believe we know this culture well and seek to celebrate and contribute to it.  

HAK's mission is to establish new product categories within the golf industry by designing and developing novel solutions to common problems all golfers face.  And, when and where appropriate, we also plan on injecting a heavy dose of humor fueled by our deep understanding of the golf subculture and the masochistic nature of its members.  

"The most important golf accessory is a sense of humor."

 - Joel Andersen, Founder & CEO